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Blog from August, 2019

In Webtrekk Analytics, you now have even more predefined periods to choose from to better narrow down your analysis results.

For each newly added time range in the selection list, there is also a corresponding comparison period. You can use these comparison periods in Comparison Analysis and Sparklines, as well as KPIs.


Analytics: Selection of dynamic time ranges


Release date: August 26, 2019


Today we released our latest product, Mapp Intelligence.

Mapp Intelligence is a marketing analytics platform designed for e-commerce, publishers, and lead-based businesses. It delivers reliable, scalable, and dashboard-driven insights. The tool reveals new perspectives and lets you act on it immediately.

Shortlist of the advantages of an innovative marketing tool:

  • Predictive analytics (CLV, conversion,, and churn probabilities)
  • AI-based segments for more-in-depth insights (for example, products, and content preferences)
  • You can use Audience Stream to reach your users with personalized messages, special offers, and smart discounts at precisely the right time.

All this can be achieved without the need for time-consuming setup. You can access over 20 pre-configured dashboards created by our internal experts.


Example: Mapp Intelligence Dashboard


Documentation: Integration of Mapp Intelligence


If you are interested, please contact your Webtrekk consultant who will discuss the first steps with you.


Release date: August 12, 2019

The updated documentation for the Webtrekk AdClear Plugin (v5.0.2) is available online.

Under the following link, you also have the opportunity to download the plugin ("pixel_adclear.min.js").

Documentation: AdClear Plugin (v5.0.2)


Publishing date: August 05, 2019