This manual is the intellectual property of Webtrekk GmbH. This includes the contents but also all images, tables, and drawings. Change or removal of copyright notices, registering mark or control numbers are not allowed. Any use not permitted by German copyright law requires the prior written consent of the respective author or creator. This applies in particular to reproduction, editing, translation, storage, processing or distribution of contents in databases or other electronic media and systems.

Webtrekk GmbH allows the use of the content solely for the contractual purpose. It should be noted that the contents of this manual may be subject to changes, without that a reporting obligation on the part of Webtrekk GmbH can be derived from this. Users of this manual must independently obtain information themselves, whether modified versions or notes to the contents are present, for example on the Internet at https://docs.webtrekk.com/, and take these into account during operation.

All information provided in this manual is made available by Webtrekk GmbH. Webtrekk GmbH assumes no liability or warranty for errors or omissions in this manual, but avow for products and services according to the agreement which is expressly laid down for the respective products and services. The information contained in this manual result in no further liability.

Webtrekk GmbH
Robert-Koch-Platz 4
10115 Berlin

Phone +49 030 - 755 415 - 0
Fax +49 030 - 755 415 - 100


Teasers are image/ text elements that serve to attract attention and redirect your website visitors to a specific page or offer that you have defined. If you want to optimize teasers, you need more detailed information about the use of teasers. Not only which teaser elements were clicked on, but also which clicks led to orders, contact requests, etc. at the end.

With the teaser tracking plugin, you have the possibility of extensive analyses of your onsite teasers.

By integrating the plugin, teaser views and clicks are automatically captured on your website. If you specify additional parameters, you can also describe them in detail and evaluate them in combination with your web analytics data.

To evaluate the impact of a single teaser, in addition to views and clicks, engagement and conversion are calculated. The engagement measurement for a specific teaser is initiated as soon as it is clicked. For each page call that follows a teaser click, its engagement value is increased by 1. This happens until a website goal is reached or the user ends his visit to the website.

The display of all values recorded with the plugin is teaser accurate - either with aggregated daily values or in Webtrekk Live Analytics for the periods that can be set there. If you need other information, you can still enter it as your action parameters.

In the JavaScript file of the teaser tracking or Tag Integration, you can configure how many percents must be visible, and after how many milliseconds the request should be submitted.

This documentation describes the configuration and technical integration for using the teaser tracking plugin.