Audience API v2

Audience API allows you to link Webtrekk to your onsite personalization systems.

With this release, we added a second version of it.

Audience API v2 delivers more specific error messages compared to v1 in the following cases:

  • There is no cookie available
  • The Audience API placement could not be found

Use Audience API v1 or Audience API v2 depending on your need for differentiation of the above-mentioned error cases.

Read more about the usage and functionality of Audience API here.

With this release, all users will receive an optimized “My profile” Section.  

You are now able to access and change your user profile settings and password from the same screen. 
To reduce errors when entering passwords, you can now make your inputs visible by clicking the eye-icon next in the password field 

With this release, we have added a collection of features described below to the functionality of Webtrekk Data Streams.

Our intention is not only to increase the usability of data streams even more through these new functions but also to enable you as a user to create and configure your data streams independently according to your individual needs.

Self-service Stream Management

You can now create and delete custom streams (the number of custom data streams depends on the limit you have booked).

When defining your custom data stream, you can also select the delivery format (JSON/AVRO) of your custom streams.

Example: Creating a user-defined data stream.

Password Reset Option

It is now possible to reset your password if necessary.

Please note that this password is the password for accessing your Data Streams and not your password from the user administration of your Webtrekk Suite.

In the account overview, the new reset option is now available in the "Actions" column.

Example: "Reset password" command in the accounts overview.

Onboarding Assistance: Connection Information

You now have access to technical information about your data streams at any time. This function is particularly useful for providing you with the necessary information directly from the user interface so that you can implement your Data Streams independently.

Example: "Open connection information" command in the accounts overview.

Opening the connection information box, you will have data such as user name, consumer group, and endpoints.

We have also set up access to current documentation and code examples via the user interface.

Connection Information

Example: Connection information

At you will find code examples in Java, Python, and Scala that will help you with the implementation.

Multi-language Support

Previously only English was available; now Data Streams also supports the German language.

To switch to the German language, you only need to change the language in your user profile.

Example: Selecting the language in the user profile section.

Release date: October 24, 2019

We have now released a new version of the Android SDK v5 (Beta) including the following new features:

Batch Support

It is possible to send the recorded data in batches instead of single requests.

Documentation: Batch Support

Additional Default Parameters

We have added the following additional app default data:

App updateThis parameter is used to analyze how often an app has been updated. When the end-user updates the app to a new version via the app or the Play Store.
App versionThis parameter analyzes whether users are utilizing the latest version of your app. 
App first openThis parameter is tracked when the user opens the app for the first time after installing the mobile application from the Web or App Store.

Please note that all of these new parameters are tracked by using a predefined session parameter, which you have to create in Webtrekk Q3 (see Documentation: Creating Session Parameters in Webtrekk Q3).

Documentation: Default Parameters

New Automatic Tracking Options

It is now possible to turn off activity tracking from automatic tracking (for example, if you want to track fragments only). And you can also set the automatic tracking function to be entirely inactive for a specific screen (for example, to avoid doubling page views when using custom parameters or WebViews).

Documentation: Automatic Tracking

Release date: October 15, 2019

With this release, the A/B Tasty extension for the Smart Tracking Pixel is available.

The A/B Tasty extension facilitates the analysis of your tests and variants. With the help of this extension the information is transferred from A/B Tasty directly to Webtrekk.

Documentation: A/B Tasty Extension

Release date: October 15, 2019

With this release, we provide you with the functionally extended filter options in Analytics.

Using this optimized function, you can, for example, always display specific reports prefiltered.

Example: Report filter in Analytics

The new report filters now include the following options:

  • You can select several filter values per dimension (the OR operator then links the selected values).

  • Filter values can be saved with the report configuration so that the report is filtered directly according to these values when called.


  By selecting the mobile device classes "Smartphone" and "Tablet," you can ensure that a report only contains data from mobile devices.  

  • You can lock the setting of each filter so that it cannot be changed in view mode.

  • To facilitate input, suggestions are displayed as soon as you click on the input field.

    The displayed proposals do not represent fixed values. If there is no suitable proposal, you can enter the required value.

Release date: September 26, 2019

The Webtrekk Dashboard as a central overview of your data gets a useful extension with this release: You can embed Google documents via iFrames in a dynamic box using embed code and thus display them within the Dashboard.

Direct integration of external documents or data is usually beneficial if you are in constant contact with external communication partners who do not have access to your Webtrekk account. For example, you can include relevant documents from the agency responsible for your website in your Dashboard to keep track of the latest logs and news. This information, combined with Webtrekk Analytics, can give you insight into specific trends in website traffic, for example.

Example: Webtrekk Dashboard with embedded Google document

The iFrames are embedded in the edit mode of the report element "Dynamic Box." As a source code, enter the iFrame source code of the desired Google document. By defining the height and width of the element, you can configure the size of the iFrame to suit your needs.

Example iFrame Source Code

<div><iframe src="<EXAMPLE FILE>" width="100%" height="1080px">

Release date: September 26, 2019

With this release, you get an optimized user management in your Webtrekk Suite.

Example: User Management in the Webtrekk Suite

We've redesigned the User Experience to allow you to intuitively and quickly create, manage, and modify users, roles, categories, and filters.

Example: The new design and revised structure of the user interface

For example, it is now possible to reset a user's password directly from the user overview. For each user entry, there is the corresponding editing option "Reset user password."

Action button "Reset user password"

Release date: September 12, 2019

Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.1 and 4.4.7 include the new feature "Web to App tracking."

Web to App Tracking is relevant if you want to track web views in your app using the Webtrekk Pixel.

This function enables synchronous sending of requests to Webtrekk when your users open Web content directly in the app. Only in this way can the analysis data be evaluated correctly. An example of this is the display of visits to previous or subsequent pages in chronological order. This also helps to ensure that the correct user path is displayed in the path analysis and that the customer journey is evaluated correctly.

Documentation: Web to App Tracking

Documentation: Webtrekk Smart Pixel

Download the pixel

Release date: September 11, 2019

The following fields have been added to the Webtrekk Data Streams:

Basic Information

  • Referrer URL
  • Request URL
  • Tracking URL query string

Page Information

  • Page order

Form Information

  • Form submitted


  • Device Ever ID

Please read more about these fields our technical documentation:

Documentation: Data Streams - Record Contents

Release date: September 03, 2019

In Webtrekk Analytics, you now have even more predefined periods to choose from to better narrow down your analysis results.

For each newly added time range in the selection list, there is also a corresponding comparison period. You can use these comparison periods in Comparison Analysis and Sparklines, as well as KPIs.

Analytics: Selection of dynamic time ranges

Release date: August 26, 2019

Today we released our latest product, Mapp Intelligence.

Mapp Intelligence is a marketing analytics platform designed for e-commerce, publishers, and lead-based businesses. It delivers reliable, scalable, and dashboard-driven insights. The tool reveals new perspectives and lets you act on it immediately.

Shortlist of the advantages of an innovative marketing tool:

  • Predictive analytics (CLV, conversion,, and churn probabilities)
  • AI-based segments for more-in-depth insights (for example, products, and content preferences)
  • You can use Audience Stream to reach your users with personalized messages, special offers, and smart discounts at precisely the right time.

All this can be achieved without the need for time-consuming setup. You can access over 20 pre-configured dashboards created by our internal experts.

Example: Mapp Intelligence Dashboard

Documentation: Integration of Mapp Intelligence

If you are interested, please contact your Webtrekk consultant who will discuss the first steps with you.

Release date: August 12, 2019

The updated documentation for the Webtrekk AdClear Plugin (v5.0.2) is available online.

Under the following link, you also have the opportunity to download the plugin ("pixel_adclear.min.js").

Documentation: AdClear Plugin (v5.0.2)

Publishing date: August 05, 2019

Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.0 and 4.4.6 contains the following changes:

  • Requests are written to the request queue immediately.

  • Commas in page names are now supported.

Download the pixel

Release date: July 18, 2019

We have released a new version of the Webtrekk Smart Pixel to allow further improvements in tracking. With this version, the URL of a page (content ID) and a link will not be automatically changed.

Previously, the values for the current content IDs and link tracking were automatically changed by the pixel into the following structure:

  • Underscores have replaced points.
  • Slashes changed to dots.

To get a more intuitive structure now, we have changed the behavior for automatic content ID generation and link tracking to the following structure:

  • The content ID displays the URL without any protocols, parameters, or anchors.
  • The automatic link tracking displays the linked href-URL without any protocols, parameters, or anchors (unless explicitly mentioned in the action tracking parameters).
  • For single page applications, progressive web apps, and accelerated mobile pages, it is still possible to generate content IDs based on URLs (even if they contain a # or other possible link decorations).
  • Anchor links do not generate a new content ID.

With this improvement, in Analytics under Pages, you can filter by a specific URL. This also makes it much easier to navigate directly to the actual page.

Download the Smart Pixel

Smart Pixel Documentation

Release date: July 18, 2019