It is now possible to integrate Usercentrics in our Tag Integration web containers.

To do so, you need to include the Usercentrics Javascript code in our Tag Integration and set up rules for each of your services connected to Usercentrics. Our tool will then listen to the settings by the user before executing the specified services:

For further information, please refer to our documentation: Best Practice: Consent Management with Usercentrics

Release Date: January 14, 2020

With this release, Webtrekk Users with the Admin-role will receive new functionality.

It is now possible to download report metadata from the User Management function in Excel (.xlsx) format. To access the new functionality, click on your user name in the navigation bar on the top and select "User Management > Exports".

Use the export function to get an overview of all reports. Possible use cases are:

  • Overview all reports of all accounts and categories
  • See which reports are scheduled and when they will be sent out
  • Investigate who is receiving how many and which reports

Admin users can select reports by Accounts and Categories and will receive a file that includes the information displayed below.

  • Title
  • Creation date
  • Last modification
  • Last modified by
  • Description
  • Categories
  • Account
  • Track ID
  • Creator
  • Schedule status
  • Scheduling interval
  • Scheduled on
  • Scheduled time
  • Recipient

Release date: January 8, 2020

Webtrekk released a new alert function, which makes it possible to automatically monitor metrics and dimensions. There are two kinds of alerts, Regular Alerts and Smart Alerts. Regular Alerts send an e-mail if all rule-based conditions are met. Smart Alerts automatically detect anomalies and distribute the information via email. Both types of alerts help inform the right people about important changes in the data. This enables them to immediately analyze the causes or to take countermeasures. 

Common alerts are for example: 

  • Irregularities in the conversion rate
  • Bounce rate spike for paid traffic
  • Sudden increase in visitor numbers

Alerts are currently visible to all Webtrekk admins.

If you want to know more, please visit our Support-Center

Release date: December 16, 2019

With this release, Webtrekk Analytics provides you with an additional analysis variant by introducing the cross table.
The cross table enables you to analyze the relationship between two dimensions in relation to a metric. Imagine you want to find out at what time and on what day of the week your website is visited most frequently. The cross table is the way to answer this question. The visualization also allows a clear presentation at a glance.

Further use cases are for example:

  • Do products (T-shirts, pullovers) in one color sell above average?
  • How long do readers devote to articles in one section on certain days of the week?
  • On which day of the week and at what time of the day does my online store see the highest sales?

To determine the values to be crossed, the dimensions are individually related to the selected metric. The calculated values are then displayed in the cross table.

If you want to learn more about this analysis variant, please visit our Support Center.

To open the Cross Table Analysis view, click the [Cross Table] button.

Cross Table Analysis button 

Example: Cross Table Analysis, crossing weekdays and hours. 

Publication date: December 16, 2019

New statistics will be added to Mapp Empower, to provide additional insights on the delivery performance of messages. They allow customers to understand if there is an issue with specific internet or email service providers.

The stats are presented in an additional tab and include important metrics, such as sends, opens, and bounces.

New Scheduled/Recurring Job: Generate Report

For the time-based whiteboards (scheduled and recurring), a new job was added: "Generate Report".

It allows the system user to define the workflow, which includes the report generation. The report definition must be prepared in advance.

Mapp Acquire events in the Whiteboard

A new type of event was added to the whiteboard – "Mapp Acquire event". It allows system users to create an automation based on the event that is captured and sent to Mapp Engage.

Multiple event step

This is the new combined step where the workflow can be split, depending on which event occurred.

The number of events can be added alongside the negative path that timed out. This feature is available for event-based whiteboards or within the events section in scheduled whiteboards.


Push Response Received event

The new event type was added: Push Response Received.

This event allows system users to create an automation based on the Push Notification Response. Two types of responses are available: clicked and swiped.

Whiteboard audience information UI redesign

The whiteboard audience informational panel was redesigned to gather related parameters into one additional panel.

The enrollment settings was also transferred from the whiteboard setup page.

Whiteboard setup for recently imported contacts

It is now possible to select only newly imported contacts in the recurring whiteboards. This allows a user to create a repetitive task for the newly added contacts (such as a welcome message).

We are thrilled to announce that Mapp is taking a big leap towards creating AI-driven campaign management by introducing the "Best sendout time" feature.

The ​Best Sendout Time​ uses artificial intelligence to select the optimal time to send an e-mail to a user.

The knowledge is based on the opening statistics of your recipient.

Let's look at one example: For users that had regularly opened your emails at 11 am, the chosen ideal time will be 11 am. If the e-mail is send out at this time, the user will probably read the message when it is still at the top of his inbox, and the likelihood of opening is increased.

You can let Mapp calculate the Best Sendout Time in any type of Whiteboard, as well as for manual send out.

If you choose this feature, your emails will be delivered no later than within 24 hours.

For each user, at least five opened emails are necessary to calculate the best send out time. All users with less engagement will get the email immediately.

We are officially releasing our Android SDK v5 out of beta and into the wild. During the beta phase we detected some hick-ups that we solved in the meantime and also gave the code a nice clean polish along the way.

Additional Tracking Function

In the first version out of beta, we also introduce a new function: @trackPageDetail. With the annotation function it is now possible to add custom page parameters when autotrack is enabled, without creating multiple page requests.

    contextName = "page name",
    trackingParams = [TrackParams(paramKey = Param.PARAM_NAME, paramVal = "param value")]
class className {

If you leave "contextName" empty, the SDK will take the name of the activity by default.

Please find the documentation for the annotation in the Android SDK v5 documentation: Automatic Tracking

Changes to Existing Features

  • In the configuration, the default logger state is now set to "NONE".
  • For trackCustomPage() and trackCustomEvent(), adding additional parameters is now optional.

The Android SDK v5 is open source and available in GitHub: An example app to test the available functionality is available when you download the code and run the implemented test app in your IDE (e.g. Android Studio).

Latest Android SDK v5 version: 5.0.0

Release Date: December 3, 2019

Our latest version introduces debug functionality for the iOS SDK v4. The debug functionality makes it possible to check the request URL sent to Webtrekk as well as information about the request queue.

Please find the documentation of the debug functionality in the iOS SDK v4 documentation: Debug iOS v4.

We also updated our iOS example app where it is possible to check the debug functionality. The iOS example app can be downloaded on the Webtrekk GitHub repository:

Latest iOS SDK version: 4.15.12

Release date: November 6, 2019

Audience API v2

Audience API allows you to link Webtrekk to your onsite personalization systems.

With this release, we added a second version of it.

Audience API v2 delivers more specific error messages compared to v1 in the following cases:

  • There is no cookie available
  • The Audience API placement could not be found

Use Audience API v1 or Audience API v2 depending on your need for differentiation of the above-mentioned error cases.

Read more about the usage and functionality of Audience API here.

With this release, all users will receive an optimized “My profile” Section.  

You are now able to access and change your user profile settings and password from the same screen. 
To reduce errors when entering passwords, you can now make your inputs visible by clicking the eye-icon next in the password field 

With this release, we have added a collection of features described below to the functionality of Webtrekk Data Streams.

Our intention is not only to increase the usability of data streams even more through these new functions but also to enable you as a user to create and configure your data streams independently according to your individual needs.

Self-service Stream Management

You can now create and delete custom streams (the number of custom data streams depends on the limit you have booked).

When defining your custom data stream, you can also select the delivery format (JSON/AVRO) of your custom streams.

Example: Creating a user-defined data stream.

Password Reset Option

It is now possible to reset your password if necessary.

Please note that this password is the password for accessing your Data Streams and not your password from the user administration of your Webtrekk Suite.

In the account overview, the new reset option is now available in the "Actions" column.

Example: "Reset password" command in the accounts overview.

Onboarding Assistance: Connection Information

You now have access to technical information about your data streams at any time. This function is particularly useful for providing you with the necessary information directly from the user interface so that you can implement your Data Streams independently.

Example: "Open connection information" command in the accounts overview.

Opening the connection information box, you will have data such as user name, consumer group, and endpoints.

We have also set up access to current documentation and code examples via the user interface.

Connection Information

Example: Connection information

At you will find code examples in Java, Python, and Scala that will help you with the implementation.

Multi-language Support

Previously only English was available; now Data Streams also supports the German language.

To switch to the German language, you only need to change the language in your user profile.

Example: Selecting the language in the user profile section.

Release date: October 24, 2019

We have now released a new version of the Android SDK v5 (Beta) including the following new features:

Batch Support

It is possible to send the recorded data in batches instead of single requests.

Documentation: Batch Support

Additional Default Parameters

We have added the following additional app default data:

App updateThis parameter is used to analyze how often an app has been updated. When the end-user updates the app to a new version via the app or the Play Store.
App versionThis parameter analyzes whether users are utilizing the latest version of your app. 
App first openThis parameter is tracked when the user opens the app for the first time after installing the mobile application from the Web or App Store.

Please note that all of these new parameters are tracked by using a predefined session parameter, which you have to create in Webtrekk Q3 (see Documentation: Creating Session Parameters in Webtrekk Q3).

Documentation: Default Parameters

New Automatic Tracking Options

It is now possible to turn off activity tracking from automatic tracking (for example, if you want to track fragments only). And you can also set the automatic tracking function to be entirely inactive for a specific screen (for example, to avoid doubling page views when using custom parameters or WebViews).

Documentation: Automatic Tracking

Release date: October 15, 2019

With this release, the A/B Tasty extension for the Smart Tracking Pixel is available.

The A/B Tasty extension facilitates the analysis of your tests and variants. With the help of this extension the information is transferred from A/B Tasty directly to Webtrekk.

Documentation: A/B Tasty Extension

Release date: October 15, 2019

With this release, we provide you with the functionally extended filter options in Analytics.

Using this optimized function, you can, for example, always display specific reports prefiltered.

Example: Report filter in Analytics

The new report filters now include the following options:

  • You can select several filter values per dimension (the OR operator then links the selected values).

  • Filter values can be saved with the report configuration so that the report is filtered directly according to these values when called.


  By selecting the mobile device classes "Smartphone" and "Tablet," you can ensure that a report only contains data from mobile devices.  

  • You can lock the setting of each filter so that it cannot be changed in view mode.

  • To facilitate input, suggestions are displayed as soon as you click on the input field.

    The displayed proposals do not represent fixed values. If there is no suitable proposal, you can enter the required value.

Release date: September 26, 2019