Audience API allows you to link Webtrekk to your onsite personalization systems.
With this release, we added a second version of it.
Audience API v2 delivers more specific error messages compared to v1 in the following cases:
- There is no cookie available
- The Audience API placement could not be found
Use Audience API v1 or Audience API v2 depending on your need for differentiation of the above-mentioned error cases.
Read more about the usage and functionality of Audience API here.
With this release, all users will receive an optimized “My profile” Section.
You are now able to access and change your user profile settings and password from the same screen.
To reduce errors when entering passwords, you can now make your inputs visible by clicking the eye-icon next in the password field.
With this release, we have added a collection of features described below to the functionality of Webtrekk Data Streams.
Our intention is not only to increase the usability of data streams even more through these new functions but also to enable you as a user to create and configure your data streams independently according to your individual needs.
With this release, the A/B Tasty extension for the Smart Tracking Pixel is available.
The A/B Tasty extension facilitates the analysis of your tests and variants. With the help of this extension the information is transferred from A/B Tasty directly to Webtrekk.
Release date: October 15, 2019
With this release, we provide you with the functionally extended filter options in Analytics.
Using this optimized function, you can, for example, always display specific reports prefiltered.
Example: Report filter in Analytics
The Webtrekk Dashboard as a central overview of your data gets a useful extension with this release: You can embed Google documents via iFrames in a dynamic box using embed code and thus display them within the Dashboard.
Direct integration of external documents or data is usually beneficial if you are in constant contact with external communication partners who do not have access to your Webtrekk account. For example, you can include relevant documents from the agency responsible for your website in your Dashboard to keep track of the latest logs and news. This information, combined with Webtrekk Analytics, can give you insight into specific trends in website traffic, for example.
Example: Webtrekk Dashboard with embedded Google document
The iFrames are embedded in the edit mode of the report element "Dynamic Box." As a source code, enter the iFrame source code of the desired Google document. By defining the height and width of the element, you can configure the size of the iFrame to suit your needs.
Example iFrame Source Code
Release date: September 26, 2019
With this release, you get an optimized user management in your Webtrekk Suite.
Example: User Management in the Webtrekk Suite
We've redesigned the User Experience to allow you to intuitively and quickly create, manage, and modify users, roles, categories, and filters.
Example: The new design and revised structure of the user interface
For example, it is now possible to reset a user's password directly from the user overview. For each user entry, there is the corresponding editing option "Reset user password."
Action button "Reset user password"
Release date: September 12, 2019
Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.1 and 4.4.7 include the new feature "Web to App tracking."
Web to App Tracking is relevant if you want to track web views in your app using the Webtrekk Pixel.
This function enables synchronous sending of requests to Webtrekk when your users open Web content directly in the app. Only in this way can the analysis data be evaluated correctly. An example of this is the display of visits to previous or subsequent pages in chronological order. This also helps to ensure that the correct user path is displayed in the path analysis and that the customer journey is evaluated correctly.
Release date: September 11, 2019
The following fields have been added to the Webtrekk Data Streams:
- Referrer URL
- Request URL
- Tracking URL query string
- Page order
- Form submitted
- Device Ever ID
Please read more about these fields our technical documentation:
Release date: September 03, 2019
In Webtrekk Analytics, you now have even more predefined periods to choose from to better narrow down your analysis results.
For each newly added time range in the selection list, there is also a corresponding comparison period. You can use these comparison periods in Comparison Analysis and Sparklines, as well as KPIs.
Analytics: Selection of dynamic time ranges
Release date: August 26, 2019
Today we released our latest product, Mapp Intelligence.
Mapp Intelligence is a marketing analytics platform designed for e-commerce, publishers, and lead-based businesses. It delivers reliable, scalable, and dashboard-driven insights. The tool reveals new perspectives and lets you act on it immediately.
Shortlist of the advantages of an innovative marketing tool:
- Predictive analytics (CLV, conversion,, and churn probabilities)
- AI-based segments for more-in-depth insights (for example, products, and content preferences)
- You can use Audience Stream to reach your users with personalized messages, special offers, and smart discounts at precisely the right time.
All this can be achieved without the need for time-consuming setup. You can access over 20 pre-configured dashboards created by our internal experts.
Example: Mapp Intelligence Dashboard
Release date: August 12, 2019
Under the following link, you also have the opportunity to download the plugin ("pixel_adclear.min.js").
Publishing date: August 05, 2019
Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.0 and 4.4.6 contains the following changes:
Requests are written to the request queue immediately.
Commas in page names are now supported.
Release date: July 18, 2019
We have released a new version of the Webtrekk Smart Pixel to allow further improvements in tracking. With this version, the URL of a page (content ID) and a link will not be automatically changed.
Previously, the values for the current content IDs and link tracking were automatically changed by the pixel into the following structure:
- Underscores have replaced points.
- Slashes changed to dots.
To get a more intuitive structure now, we have changed the behavior for automatic content ID generation and link tracking to the following structure:
- The content ID displays the URL without any protocols, parameters, or anchors.
- The automatic link tracking displays the linked href-URL without any protocols, parameters, or anchors (unless explicitly mentioned in the action tracking parameters).
- For single page applications, progressive web apps, and accelerated mobile pages, it is still possible to generate content IDs based on URLs (even if they contain a # or other possible link decorations).
- Anchor links do not generate a new content ID.
With this improvement, in Analytics under Pages, you can filter by a specific URL. This also makes it much easier to navigate directly to the actual page.
Release date: July 18, 2019