With this release, you get an optimized user management in your Webtrekk Suite.

Example: User Management in the Webtrekk Suite

We've redesigned the User Experience to allow you to intuitively and quickly create, manage, and modify users, roles, categories, and filters.

Example: The new design and revised structure of the user interface

For example, it is now possible to reset a user's password directly from the user overview. For each user entry, there is the corresponding editing option "Reset user password."

Action button "Reset user password"

Release date: September 12, 2019

Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.1 and 4.4.7 include the new feature "Web to App tracking."

Web to App Tracking is relevant if you want to track web views in your app using the Webtrekk Pixel.

This function enables synchronous sending of requests to Webtrekk when your users open Web content directly in the app. Only in this way can the analysis data be evaluated correctly. An example of this is the display of visits to previous or subsequent pages in chronological order. This also helps to ensure that the correct user path is displayed in the path analysis and that the customer journey is evaluated correctly.

Documentation: Web to App Tracking

Documentation: Webtrekk Smart Pixel

Download the pixel

Release date: September 11, 2019

The following fields have been added to the Webtrekk Data Streams:

Basic Information

  • Referrer URL
  • Request URL
  • Tracking URL query string

Page Information

  • Page order

Form Information

  • Form submitted


  • Device Ever ID

Please read more about these fields our technical documentation:

Documentation: Data Streams - Record Contents

Release date: September 03, 2019

More dynamic time ranges and corresponding comparison time ranges are now available. This allows you to use the comparison analysis more effectively in reports and stand alone analyses.

Release date: August 26, 2019

Today we released our latest product, Mapp Intelligence.

Mapp Intelligence is a marketing analytics platform designed for e-commerce, publishers, and lead-based businesses. It delivers reliable, scalable, and dashboard-driven insights. The tool reveals new perspectives and lets you act on it immediately.

Shortlist of the advantages of an innovative marketing tool:

  • Predictive analytics (CLV, conversion,, and churn probabilities)
  • AI-based segments for more-in-depth insights (for example, products, and content preferences)
  • You can use Audience Stream to reach your users with personalized messages, special offers, and smart discounts at precisely the right time.

All this can be achieved without the need for time-consuming setup. You can access over 20 pre-configured dashboards created by our internal experts.

Example: Mapp Intelligence Dashboard

Documentation: Integration of Mapp Intelligence

If you are interested, please contact your Webtrekk consultant who will discuss the first steps with you.

Release date: August 12, 2019

The updated documentation for the Webtrekk AdClear Plugin (v5.0.2) is available online.

Under the following link, you also have the opportunity to download the plugin ("pixel_adclear.min.js").

Documentation: AdClear Plugin (v5.0.2)

Publishing date: August 05, 2019

Today we have released a new pixel version with which you can optimize your tracking. The new pixel version 5.1.0 and 4.4.6 contains the following changes:

  • Requests are written to the request queue immediately.

  • Commas in page names are now supported.

Download the pixel

Release date: July 18, 2019

We have released a new version of the Webtrekk Smart Pixel to allow further improvements in tracking. With this version, the URL of a page (content ID) and a link will not be automatically changed.

Previously, the values for the current content IDs and link tracking were automatically changed by the pixel into the following structure:

  • Underscores have replaced points.
  • Slashes changed to dots.

To get a more intuitive structure now, we have changed the behavior for automatic content ID generation and link tracking to the following structure:

  • The content ID displays the URL without any protocols, parameters, or anchors.
  • The automatic link tracking displays the linked href-URL without any protocols, parameters, or anchors (unless explicitly mentioned in the action tracking parameters).
  • For single page applications, progressive web apps, and accelerated mobile pages, it is still possible to generate content IDs based on URLs (even if they contain a # or other possible link decorations).
  • Anchor links do not generate a new content ID.

With this improvement, in Analytics under Pages, you can filter by a specific URL. This also makes it much easier to navigate directly to the actual page.

Download the Smart Pixel

Smart Pixel Documentation

Release date: July 18, 2019

Webtrekk Data Streams

Data Streams is a powerful tool to enable customers to make use of Webtrekk raw data instantly. Data Streams can be perceived as another data distribution method on the surface, where we deliver raw data not in hourly or daily batches, but a stream of events.

With data streams, you have the ability to gain insights from the real interaction of end users in real time by combining the world of data into real-time actions and a constant flow of events. In this context, events are pages and actions that have many attributes that are attached to them to identify better what they are and to turn them into the single source of truth for our insights and actions. 

Example: Webtrekk Suite - Data Streams Overview

Documentation: Data Streams

Release date: July 19, 2019

With this release, you can expand nodes in a pivot table and save them for future/further use, so that you can see the underlying data in the report/ export at any time directly.
This configuration is saved permanently when you save the analysis as "My analysis" or as a report element. If you then export the analyses and reports saved in this way, pivot tables with the extended nodes are displayed.

Please be aware that the pivot table is displayed fully collapsed after one of these changes:

  • A dimension is removed, changed, or rearranged.
  • The user switches to the pivot list.
  • The extended node is saved position-based, not value-based. So if you expand the top third node, it will be expanded independently from its value.

Release date: July 12, 2019

With today's release, customers with a Webtrekk account can ask for the deactivation of the predefined Dashboard view in Analytics as needed. Contact the Webtrekk Support Team for this purpose (

Publication date: 03 July 2019

Analytics: Path Analysis

The Path Analysis is now available for your Webtrekk Analytics account. With this feature, you can visualize your customers' behavior flow as well as conversion paths (customer journeys).

The most important key findings you gain from path analysis include these:

  • Understand on which page your visitors start (landing page) and to which pages they navigate.
  • Gain deep insights into specific content, such as what content was consumed and in what order.
  • Find out if there are typical "reading paths" and which content has the highest exit rates.

Webtrekk Path Analysis enables paths for each dimension that can have multiple values in a user session or lifetime. These include, for example, pages, content groups, products, and actions. You can also use the path view to gain interesting insights into the use of forms, the use of different devices, or campaigns (channels) before an order (customer journey). 

The path analysis can be configured individually, allowing you to restrict the path to the elements, segments, or device classes relevant to you, for example, individual pages in the ordering process.

To open the Path Analysis view, click the new [Path] button. Your confirmation will then perform the calculation.

Example: Path Analysis View

Publication date: July 03, 2019

Android SDK v5 (Beta)

The Webtrekk Android SDK is used to integrate the Webtrekk tracking system into your Android apps. Collect meaningful data about how your apps are used, track how your users interact with your app, how they view specific pages, and custom events. Based on the tracking data from apps different indicators can be measured, which are are already known from the web analytics, such as page impressions, events, screen size, operating system, e-commerce tracking, etc. Especially page impression data or events, and also the number of conversion in the e-commerce tracking are beneficial to draw conclusions for your business optimization.

Concerning the handling, we have focused on the following points: Developers should be able to set up the system quickly and intuitively. Overall, we have reduced the complexity to the optimal level required to ensure flexibility and scalability with high performance.

Documentation: Webtrekk Android SDK v5 (Beta)

Publishing date: July 01, 2019

The Cookie Control extension is available for the Smart Pixel. This plugin allows you to access the properties of Webtrekk cookies. You can perform the following actions for cookies:

  • Assign a new track domain and/ or track ID
  • Switch from a client cookie to a server cookie (first-party cookie to third-party cookie).

Documentation: Smart Tracking Pixel (wtSmart.extension.cookie_control)

Please note that this extension is not free of charge. If you are interested please contact your Webtrekk consultant or

Publishing date: June 12, 2019

Content Engagement Plugin

With today's release of the Content Engagement Plugin, you can precisely measure the reading behavior of your website visitors. Reading behavior analysis data is an important performance indicator, especially for content pages: For example, it is essential for publishers to know how readers deal with a published article. The Content Engagement Plugin measures the percentage of an article read by the end user.

The plugin is available in Webtrekk Tag Integration. Alternatively, you can integrate it into the standard pixel as a separate JavaScript file. For customers who have integrated the Webtrekk Smart Pixel, the extension "wtSmart.extension.content_engagement" is available as standard.

Documentation: Content Engagement Plugin

The Content Engagement Plugin in Tag Integration

Please note that the Content Engagement Plugin does not work for mobile applications and websites with Infinite Scroll.

Publishing date: June 12, 2019