It is now possible to define a report with a fixed period whose start and end date lies in the future.


In some cases, it is necessary to create a report in advance that relates to an upcoming marketing campaign (the start and end of the campaign are in the future). For this purpose, you can select future periods in the calendar.

Publishing date: February 14, 2019

With this release, it is now possible to edit report elements such as KPIs, sparklines, and analyses directly after opening the report.

You can click on the function symbols "Settings" and "Copy" during the current calculation without having to wait until the initial loading has been completed. This saves you a lot of time when editing your reports.

Publishing date: February 14, 2019

Do you need help setting up or configuring Webtrekk Analytics? Or do you have a specific question about functionality that you can't find in the technical documentation? Here, we compile the frequently asked questions in topic blocks.

Webtrekk FAQs

Publishing date: January 25, 2019

The updated documentation for the Webtrekk Media Tracking Plugin (v4.1.4) is available online.

Under the following link, you also have the opportunity to download the PDF manual as well as the plugin (JavaScript file "pixel_mediaTracking.min.js).

Documentation: Media Tracking Plugin (v4.1.4)

Publishing date: January 21, 2019

With the pixel and plugins changelogs, we would like to provide you with the respective changelogs for the development of the Webtrekk pixel as well as the plugins. Here, you will find the history of all relevant changes, improvements, and bugfixes that we made with the new versions of the pixel or plugin.

Please note that the list of changelogs for plugins is not yet complete. These will be made available online step by step.

Publishing date: January 08, 2019

As of this release, you can create folders in the report overview in which you can organize your reports. You can add and remove folders, create reports in each folder, and move them to other folders.

Grouping reports allows you to access specific reports without having to search long.

In the overview itself, you can add additional columns as required. These columns contain information about the creator, the creation date, or the last editing date, for example. You can also go directly from the overview to the editing mode of a report.

The existing organization of access to reports using report categories is valid independently of this extension. Folders do not replace the current access management via the report categories.

The Toolbar in the Report Overview

The report overview now contains a toolbar which you can use to access the following functions by clicking on the corresponding icon:

Button/ IconFunctionDescription

Create reportClick this button to create a new report.

Import Q3 report

Click this button if you want to import a report from Webtrekk Q3.

In the selection dialog, you can select the desired reports from Q3 and import them afterward.

This button is only available to you if you have the necessary rights.

New folder

Click on this icon if you want to create a new folder.

The newly created folder will be cached during your session. However, if you do not assign at least one report to this folder, it will not be saved for the long term.

It is also possible to create a new folder in the list view, but the new folder does not appear until you switch to the folder view.

Folder viewAll folders are displayed in this view.

List viewIn this view, you can see all the reports that have already been created.


Delete report permanently.

Select one or more reports by activating the corresponding checkbox and then click on this icon. The selected reports are deleted permanently.


Move report to a folder.

Select one or more reports by activating the corresponding checkbox and then click on this icon. The selected reports will be moved there after selecting the target folder.

Alternatively, you can drag & drop the selected reports into the desired folder.


Search function for reports.

The search function browses all available columns for the search term entered.

To display the search results, the system automatically switches to the list view to enable simple and direct access to all reports found. However, you can switch back to the folder view, and your search result is retained.

You cannot use this search function to search directly for folders. If you enter folder names, the search results list the reports that are assigned to a folder with this name.

Please note that any action such as deleting a folder requires editing rights for the reports it contains. This also means that the folders are bound to report sharing settings.

Configuring the Columns in the Report Overview

The column order and appearance can be defined in the table configurator, which can be applied to views as well as automatically saved per user.

  1. To configure the contents of a table, open the Table Configurator by clicking on the gear.

  2. In the table configurator, you can de-/activate the respective table columns according to your requirements and define the sequence using simple drag&drop.

Read more about the use of the new report overview here .

Release date: December 18, 2018

The updated documentation for the Webtrekk Teaser Tracking Plugin (v2) is available online.

Under the following link, you also have the opportunity to download the PDF manual as well as the updated plugin (JavaScript file "pixel_teasertracking-v2.min.js).

Documentation: Teaser Tracking Plugin (v2)

Publishing date: December 13, 2018

The updated documentation for the implementation of Webtrekk Tracking for Accelerated Mobile Pages (AMP) is available online. The chapter "Implementation with amp-iframe" has been added to the Implementation Guide.

Under the following link you also have the opportunity to download the PDF.

Documentation: Accelerated Mobile Pages (AMP)

Publishing Date: October 25, 2018

The new documentation for the Raw Data Export is available online. The chapter "Individual Export" has been updated including the description of the new function "Generate one file".

Documentation: Individual Export

Publishing Date: October 16, 2018

In Analytics, it is now possible to compare a selected time range with the same time range of the previous year.

  • The comparison time range is available in KPI analyses and sparklines.
  • You can compare data of today with data of the same day of the past year.
  • You can compare data from the current week with data of the same week in the last year.

You can use all options with the "Matching weekdays" feature.

To define the comparison time range, use the sliding window option and specify that the resulting period should be “in the last month, quarter, or year.” This option is available in addition to the current procedure where the resulting period precedes the time range of the element directly.

Release date: October 01, 2018

Whenever you use “today” in comparisons, the corresponding day is compared up to the last hour for which today's data is available. This gives you a more useful comparison value since same periods are compared.

Sparklines are the exception as the trend is relevant here.

You can now use any raw data metric or formula for a meaningful comparison of today with yesterday or another day.


  • KPI Analyses (comparison variant)
    If “today” is included, the corresponding day is compared up to the same hour of the last data update of today. So you compare "today until 11 o'clock" with "yesterday until 11 o'clock", which gives you a meaningful result.

  • Sparklines
    In sparklines, the trend is more relevant, so the total time range compared is not limited to the hour of the last update for that day.

Currently, it is not possible to display time information about an hour in minute granularity. The tooltips do not indicate that the comparison uses data up to the last update of today. We will add this shortly.

Release date: October 01, 2018

To better understand the data within a report, especially when "today" is included, the date of the last update of the raw data is available as meta information in the tool and the export.

Please note the following points:

  • This date is the date when the raw data was updated, and it only appears if raw data elements is included.
  • The date represents the last data update, regardless of the report and reporting period.
  • The date does not give any information about the actuality of the data when the report or analysis was calculated.

Release date: October 01, 2018

The following navigation enhancements are available with this release:

  • The search function has been added to the dropdown menu:
    If a dropdown list contains a large number of entries that can be selected, you can type the first letter of an entry. You will then see the selection options that begin with the letter you entered. This makes it easy to find the content you need quickly.

  • Within the "Custom filter" dialog and in the drop-down lists, navigation is possible with the keyboard:
    Elements in focus are marked with a blue border.
    You can use TAB to jump to the next element.
    You can use SHIFT + TAB to jump to the previous element.

  • When you select an account, the currently selected account remains visible and is marked as such in the list.

Release date: October 01, 2018

In Webtrekk Q3, it is now possible to export files ad hoc according to the defined dispatch interval. For this purpose, you have the new option "Use dispatch interval" in the configuration mask for exporting raw data.

Documentation: Raw Data Export

Please note the following special points:

  • The line restrictions known from the current manual export have been removed.
  • The hourly export is limited to 7 days.
  • The daily exports are not restricted.

Release date: September 18, 2018

If you want to create a new report from the report overview and click on "Create and display", you will be forwarded directly to the editing mode. Here, you see all the available elements that you can add to a report. Report options appear as functional buttons that can be easily selected.

If the report is empty, you are informed of the next steps to be taken.

Release date: September 04, 2018