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Disclaimer


This manual is the intellectual property of Webtrekk GmbH. This includes the contents but also all images, tables, and drawings. Change or removal of copyright notices, registering mark or control numbers are not allowed. Any use not permitted by German copyright law requires the prior written consent of the respective author or creator. This applies in particular to reproduction, editing, translation, storage, processing or distribution of contents in databases or other electronic media and systems.


Webtrekk GmbH allows the use of the content solely for the contractual purpose. It should be noted that the contents of this manual may be subject to changes, without that a reporting obligation on the part of Webtrekk GmbH can be derived from this. Users of this manual must independently obtain information themselves, whether modified versions or notes to the contents are present, for example on the Internet at https://docs.webtrekk.com/, and take these into account during operation.


All information provided in this manual is made available by Webtrekk GmbH. Webtrekk GmbH assumes no liability or warranty for errors or omissions in this manual, but avow for products and services according to the agreement which is expressly laid down for the respective products and services. The information contained in this manual result in no further liability.



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Phone +49 030 - 755 415 - 0
Fax +49 030 - 755 415 - 100
support@webtrekk.com
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Introduction

The Webtrekk Shopware plugin allows you to integrate the Webtrekk pixel into your Shopware managed website easily. Each page of the site is provided with the Webtrekk pixel code. In this way, all standard parameters are captured.

The Webtrekk pixel parameters are automatically filled based on the product information set in Shopware.

The generation of these parameter values (for example, the creation of page names) is done with the help of predefined algorithms.

The following evaluations are possible:

  • Traffic analyses including identification of (new & regular) visitors
  • E-commerce analyses including product and order evaluations, but without custom configurations
  • Standard marketing analyses, i.e., automatically recognizable user origins such as SEO, direct or referrer (without identifying custom campaigns)
  • Page analyses including heatmap
  • Action analyses
  • Form analyses



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Some functions such as action tracking, heatmap tracking, and form tracking can be activated or deactivated by you on each page via Webtrekk Tag Integration.



This document provides an overview of the values set on the individual pages and describes how to integrate the plugin into your system.