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Current Customer Journey Status ("MicroCustomerJourneyStatus")

Numeric ValueTypeDescription
0UNKNOWNUnknown.
1OFFSITEThe user had contact outside the website.
2ONSITEDefault. The user had contact on the website.
3PRODUCT_VIEWThe user had viewed a product.
4ADD_TO_BASKETThe user has placed a product in the shopping cart but has not purchased it.
5BUYERThe user has executed the order.



Customer Journey Status ("MacroCustomerJourneyStatus")

Numeric ValueTypeDescription
0UNKNOWNUnknown.
1OFFSITEThe user had contact outside the website.
2ONSITEDefault. The user had contact on the website.
3PRODUCT_VIEWThe user had viewed a product.
4ADD_TO_BASKETThe user has placed a product in the shopping cart but has not purchased it.
5REGISTRATIONThe user has logged in.
6BUYERThe user has placed an order (new customer).
7REBUYERThe user has executed more than one order (repeat buyer).



Gender

Numeric ValueTypeDescription
0UNKNOWNDefault. Unknown.
1MALEMale.
2FEMALEFemale.



E-Mail Opt-In

Numeric ValueTypeDescription
0UNKNOWNDefault. Unknown
1YESYes.
2NONo.