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Webtrekk is a Customer Intelligence Platform that integrates data from web and app tracking to create customer profiles. You can use objective indicators to identify success factors and control optimization processes.

The basis for data collection on your website or in your apps is the implementation of tags. For this purpose, Webtrekk is providing scripts for different platforms, which can be used to send data to your Webtrekk account, such as referring URLs, the used browser, referrer and much more.

You can configure each tracking functionality either in Tag Integration, the tag management tool in Webtrekk Suite or directly in the website source code. This documentation provides a detailed description of the integration options.